One site for two audiences: hotel guests who want a class, and hotels that want a program.
Group classes, personal training and private events on the oceanfront lawn at The Westin Maui. The new site puts the next class and a book button on the first screen, and gives partner hotels a page of their own.
Aloha Fitness Maui runs group classes, personal training and private events on the oceanfront lawn at The Westin Maui Resort & Spa. The current site has beautiful photos, but the first screen is a slideshow and a sign-up button, and the hotel side of the business is hard to find.
The new site leads with what a guest needs at 6 a.m.: the next class, the time, and a book button. The weekly schedule is one tap away. A separate path for hotels and resorts explains the full guest fitness program: team, schedule, booking and insurance, run for them.
What I found
- A slideshow and a sign-up button where the schedule should be
- The hotel and resort side of the business buried
- Classes, training and events mixed together
What I changed
- The next class and a book button on the first screen
- A full weekly schedule, one tap away
- A separate page for hotels and resorts
- Fast on a phone, with the ocean photos kept front and center
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